Topics: Insider, Decision Stage, Awareness Stage, Consideration Stage, moving billboard, marketing plan, advertisement truck, radio advertising, bench advertising, bus shelter advertising, truck advertising wrap, Outdoor billboard advertising companies, mobile billboard, truck advertising, Creative outdoor advertising, Sweden, digital billboard, traditional billboards, toronto, billboard, advertising, billboard advertising, OOH, out-of-home, Out-of-Home Advertising, Toronto billboard advertising, mobile billboard advertising, vehicle wraps, Angelpad, HaulerAds, Accelerator, New York
Imagine you’re riding a bus/car on a dull autumn day (admit, we have many of these in Toronto), you feel almost asleep, because of the pretty same surroundings and BINGO! Your brain finally caught long-awaited stimulus. Bright, vinyl, robust image is moving near you. THE TRUCK AD.
Out-of-home advertising is considered to be one of the main drivers of online activity (such as Search, Facebook, Twitter and Instagram), based on the findings presented by Nielsen.
Out-of-home advertising is the way when it comes to get the great results with less investment. Want to know why?
Designing a mobile billboard requires specific criteria that differs from regularly copyright work. It is important to remember that your advertisement may either be moving quickly on the road, or stuck in traffic. Either way, your truck advertising should catch people's attention, be easy to read, and help to create brand awareness. Basically, you want the moving billboard to be as digestible and eye-catching as possible. Here is what we recommend:
Topics: Decision Stage
Following the industry’s lead, more and more companies have starting to shift their attention from the Baby-Boomer generation for the younger Millennials. As of 2017, most millennials have a drivers licence, are in the working force and are moderately inexperienced in the market place. For truck advertising, this is the perfect trifecta. Moving billboards are seeing not only by pedestrians but most frequently by drivers on the road.
According to a research from the marketing intelligence firm Warc (check it out here), Canada’s advertisements is expected to grow 2.4% this year. With all the companies increasing their investments in media, how can your company differ?