If there was a “bible” for out-of-home advertising, one of its ten commandments might read something like this: “Thou shall not replace a good image with words”. But that’s a rule you could break.
A movie filmed in 3D can make some of its most dramatic scenes really pop, and the same is true for advertising. For an out-of-home ad, a 3D visual can turn an otherwise so-so idea into a great one, so as to capture attention and make people stop in their tracks.
The ideal ad campaign, as far as traditional advertising goes, “has legs”. In other words, its messaging looks identical across multiple mediums and formats. But in this day and age of three-second attention spans, your advertising may need wheels if it’s really going to reach anyone.
Like everything else traditional advertising, the industry’s mad men have predicted the death of OOH advertising for some time now. They say that billboards are slowly dying off - just like radio, T.V., print and other ad mediums that now seem like relics of the 20th century.
If you’ve considered the pros and cons of using outdoor ads, you’ve probably heard that they’re hard to measure. And that would seem like a fair assumption. After all, most billboards are flat and passersby don’t touch or interact with them in any way. Considering the cost of these ads, it would seem better to avoid that this often ignored and immeasurable medium.
We advertisers always hunt for new ways to strike a chord with our audience. But regardless of all the tactics and tools at our disposal, there’s one that never fails if used well - humour.
OOH advertising has been on the rise in the past couple of years. In 2016 Canada’s OOH revenue grew up to US$572 million and is projected to continue growing at 5.1% rate through 2021. Companies are continuously investing in the OOH advertising sector to create more intriguing and fascinating campaigns.
HaulerAds would like to share with its followers 5 advertising terms that will stick! These 5 terms will never get old. We see them every day! Here they are:
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If you plan to start an OOH mobile billboard campaign for your business, chances that you will be researching different mobile billboard providers to find the one that fits your business the best. While our services help clients to create an effective way to advertise outdoor providing great selection, artwork and analytics, here at HaulerAds Inc we understand that you might still want to consider all options prior selecting your provider to ensure your company’s specific needs and requirements are met. That is why we have compiled a list of the best mobile billboard companies that service the Toronto area.
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Nowadays consumer attention can be considered as one of the scarcest resources. People are exposed to as much as 4,000 to 10,000 ads on a daily basis. Brands are constantly fighting for a space in the minds and hearts of consumers to be considered for a purchase in the future. With OOH advertising being on the rise in the past years, it now can be considered as a great tool to build more awareness and loyalty around your brand.