Outdoor advertising is typically exciting, as it has the ability to gently interrupt people's day to day lives and make them think about a brand differently. Billboards are medium to large advertising formats that do exactly that, but 3D billboards have the power to transcend static and, sometimes even, digital billboards. Due to their dramatic visuals and pop-up book style techniques, 3D billboards are gaining more leverage in the world of outdoor advertising. Mediums such as bus shelters, vehicle wraps, and wallscapes also use 3D elements to enhance their advertising and create more memorable experiences with their targets. This post will detail the reasons why 3D billboards are so engaging, the types of mediums 3D billboards can be displayed on, how they can be used to market a new product, and how one 3D robotic billboard made it into the Guinness Book of World Records.