HaulerAds Moving Billboard Blog

The Importance of 3D Billboards in OOH Advertising

Posted by Matty Alburger on September 4, 2019

Outdoor advertising is typically exciting, as it has the ability to gently interrupt people's day to day lives and make them think about a brand differently. Billboards are medium to large advertising formats that do exactly that, but 3D billboards have the power to transcend static and, sometimes even, digital billboards. Due to their dramatic visuals and pop-up book style techniques, 3D billboards are gaining more leverage in the world of outdoor advertising. Mediums such as bus shelters, vehicle wraps, and wallscapes also use 3D elements to enhance their advertising and create more memorable experiences with their targets. This post will detail the reasons why 3D billboards are so engaging, the types of mediums 3D billboards can be displayed on, how they can be used to market a new product, and how one 3D robotic billboard made it into the Guinness Book of World Records.

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How Guerrilla Marketing Adds to Outdoor Advertising

Posted by Matty Alburger on September 3, 2019

Outdoor advertising includes no shortage of awe-inspiring campaigns that bring consumers closer to a brand's vision and imagination. Executions such as transit advertising, wheatpaste posters, mobile billboards, wallscapes, and more provide audiences with clear messages depicting a user benefit or creative quality. Though these executions play a huge role in shaping the success of outdoor advertising, there is another marketing tactic that is sure to get consumers talking, sharing, and buying into. It's called guerrilla marketing, and it has to do with unconventional, real life approaches and installations that create more memorable experiences with a brand.

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How Out-of-Home Advertising Adds Value to Business

Posted by Matty Alburger on August 28, 2019

Businesses in the modern era know that marketing and advertising helps sustain their current clientele, as well as garner new prospects. After all, marketing and advertising really mean benefitting businesses in the most hands-on and thorough ways. Through careful planning, evaluation, and execution of brand awareness campaigns, rebrands, or product extensions, marketing and advertising come together to give a business all the more value. Value is a shared practice between client and advertiser; it must make sense for both of them to be on board for one another. And, speaking of board, out-of-home advertising tactics, such as billboard advertising, offers businesses a TON of unexpected value.

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How Outdoor Advertising is Affected by Programmatic Entering the Market

Posted by Matty Alburger on August 27, 2019

Outdoor advertising is undergoing a bit of a facelift, and it has to do with programmatic technology development entering its market. Innovation, effectiveness, and efficiency are just a few qualities that programmatic has to offer both advertisers and consumers receiving the messages. Digital out-of-home or DOOH is the type of outdoor advertising that is most impressionable and available for programmatic to enter its foundation because of the options and customizations that a digital form presents. When we discuss programmatic advertising, we are referring to the tech and data that is involved in planning, trading, and delivering an advertisement. We are not necessarily honing in on the advertising channel, but the process of creating a useful digital experience for everyone targeted. This article will look at the ways in which programmatic is actually helping the longstanding medium of OOH as well as shed light on the parts of the world that have already been active in using programmatic in outdoor spaces.

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How Much Does it Cost to Buy a Billboard?

Posted by May Mac on August 26, 2019

If you can get one person to look at your ad, that would mean that there is one more person in the world that has heard of your company. With a billboard, why turn one head when you can get the attention of hundreds? Thousands? Tens of thousands? More? If you place an advertisement in a populated area, then one hundred impressions can quickly turn into a million. But of course, you’re already aware of how useful billboards are. Would businesses still be using them if they weren’t? All you want to know at this point is, how much does it cost to buy a billboard? This post will determine billboard pricing, the different type of billboards, and how much they cost.

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NYC Billboard Advertising Rates

Posted by May Mac on August 23, 2019

It’s no surprise that New York City is the king of OOH advertising. When walking down the street, there’s no such thing as blank space, only ad space. New York is the ideal place for advertising since 63 million tourists visit New York annually. With such a large population to advertise to, you can expect 1.5 million impressions from a day-to-day basis. In this advertising market, how much does it cost to get an advertisement in NYC? Let’s dive in and look at the rates of the different advertising spaces this city has to offer.

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Comparing Truckside Advertising and Airport Advertising

Posted by May Mac on August 22, 2019

Airport advertising has been around for decades, as compared to the short-lived timeline of truckside advertising. However gaining popularity, truckside advertising is still a little-known medium that most people should be informed about. The impressions garnered from airport advertising can be matched with the impressions taken from a great truck advertisement. This article will look at the ways in which both advertising mediums work in this day and age, as well as compare and contrast the benefits of both services. 

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9 Largest Outdoor Advertising Companies in The World

Posted by Nadia Coulibaly on August 20, 2019

Advertising is a very profitable industry, and a lot of entrepreneurs understood that early. It all started with basic prints, but now it has improved. It can be split into several categories, including TV, digital, radio, and Outdoor. Today, we will focus on outdoor advertising, especially the largest companies, which made it their primary business. Here is the list of the top 9 largest outdoor advertising companies by revenue, as ranked in 2018.

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How Much Does an Electronic Billboard Cost?

Posted by Nadia Coulibaly on August 19, 2019

Electronic billboards or, for its most common name, digital billboards haven't been around for long, but its popularity among advertisers is undeniable. With the multitude of advantages it has over static billboards, it's not surprising. However, electronic billboards are not just for advertising purposes. They can be used as signs to convey messages to the population, to make announcements, PSAs(public safety announcements), etc. Electronic billboard pricing depends on the size of the display. It also depends on whether you're renting or owning. Without further ado, let's dive into the real talk.

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Using Truck Advertising for Store Openings

Posted by Matty Alburger on August 15, 2019

Truck advertising is known to keep businesses moving and rolling, and is great for making first impressions with consumers. Startup companies or fairly unknown brands can definitely take advantage of the widespread reach that truck advertising has to offer. Truck advertising allows clients to take control of a campaign's longevity and performance because there is full transparency established between client and advertiser. With a medium like truck advertising, clients are kept fully in the loop as to where their campaign will be travelling to and how many impressions will be received from the advertisement. In the case of store openings, truck advertising truly makes a significant mark. Because many consumers will be unaware of the opening date or the location of the future store, let alone what it brings to the table as a product, it's very important for advertising to roll out as the first explicit statement. Truck advertising makes this possible, and we're going to explain why.

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