HaulerAds Moving Billboard Blog

Are Digital Billboards Distracting Drivers?

Posted by Ragi Ghabrial on June 12, 2019

Digital Billboards have only been increasing in prominence the last few years. These billboards are glossy, bright, and eye catching. They are a great tool to advertise a product in a loud and creative manner. Not to mention they reach a lot of people. Worldwide ad spending on billboards reached $38 billion in 2018. Which is a 35% increase from 2010. As we shift more and more into a digital world we are seeing an exponential increase in advertising, including the controversial world of digital billboards. Digital billboards, as multi-faceted as they are, have one initiative over all else; to grab your attention. It is literally their job to distract you from what you are doing. And if what you are doing is driving, it could be quite dangerous.

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Comparing Truckside Advertising and Airport Advertising

Posted by Matty Alburger on June 11, 2019

Although two very different spaces and arrangements for advertising, both truckside and airport advertising infiltrate certain out-of-home sectors that draw the attention of many demographics of consumers. While truckside advertising takes place on the roads, seemingly confronting the gazes of drivers, passengers, and pedestrians with its larger-than-life visuals and messages, airport advertising plays it cool in terminals and waiting areas, giving off a valuable advertising moment. How do both work to alert consumers and drive future business? Stay tuned for answers. Whether you're about to jump into your car or board your next flight, be clear that advertising will have its way of coming along with you on the journey.

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Truckside Advertising and Brand Awareness

Posted by Nadia Coulibaly on June 10, 2019

The truth is, we all want to be unique, we want to be remembered for something -either small or big- because that is how we build a brand awareness. Google defines brand awareness as the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. However, building and maintaining it is not as easy as its definition makes it sound.

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Can OOH Advertising Be Sustainable?

Posted by Matty Alburger on June 10, 2019

Advertising is far and wide seen as a valuable and profitable marketing strategy that is used by business savvy people as well as creatives. One of the main concerns that stems from advertising, especially excessive advertising, is that it has the potential to contribute to an overflow of materials and further land pollution. We know advertising wears many hats and can take on different shapes and sizes but, particularly with tangible advertising ex. print or poster, questions could arise as to whether or not this method is wasteful and unsustainable. For the purpose of this post we're going to dissect why consumers prefer sustainable advertising through an informative Nielsen report, see how traditional outdoor advertising can turn into environmentally friendly creations, and explore some digital out-of-home advertising options that meet the criteria of sustainability.

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Are Digital Billboards Bad for the Environment?

Posted by Matty Alburger on June 6, 2019

The results are in! And they're mixed. Critics from different places have concluded opposing opinions on the environment impact of digital billboards, and we're going to consider both sides to avoid bias. However, let it be known that digital billboards are effective out-of-home executions worthy of existing in a marketing mix. Digital signage is objectively on the rise, as big name corporations like Amazon and Apple are using digital boards to communicate with onlooking consumers. If digital billboards were really and truly harmful to the environment, would huge conglomerates like these be willingly involved in that type of medium?

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Does Truck-Side Advertising Work?

Posted by H.Mukkar on June 4, 2019

Mobile billboard advertising works in mysterious ways... ways that other advertising channels may not offer. The ability to tap into GPS signals and WiFi receptors are a large component of effective mobile billboard advertising. This advertising channel has the tools to target and reach a copious amount of consumers. They offer a range of benefits that make it easy for both the client and the consumer to understand. Retention rates in mobile billboards are high, as well. Since many traditional ways of advertising are losing their core consumers, mobile billboards are picking up those fallen impressions. Let's unpack the ways in which this method works for advertisers and business owners, and why it's still a common practice. We're going to look at the benefits of truck side advertising and how you can track the progress of them.

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How Much Does a Billboard Ad Cost in Ontario?

Posted by H.Mukkar on June 3, 2019

When the word billboard comes to our mind, we often think about the high cost related to it. Most of the time we, as a viewer or consumer, think that there will be an exorbitant amount of money assigned with advertising on billboards. This a frequent question asked or searched online by many people. In this article, we will explain step by step all the important factors related to costs for a billboard advertisement, how sizing affects it, and what the pricing is like on Ontario OOH advertising machines like the TTC. 

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Why Truck Advertising Works For Your Brand

Posted by Matty Alburger on May 30, 2019

Who's brand? YOUR brand. That's right, truck advertising is effective for almost every service. From aesthetician to doggy daycare, non-profit and hardware supplies, truck advertising delivers the messages you want to put in front of the right audiences. With its special quality of mobility, this form of advertising travels fast and has the best community reach. Whether you want to capture local audiences or national ones, truck side advertising is versatile enough to do both. Truck side advertising allows clients the freedom to choose their longevity and performance, as we'll get into later. Truck advertising is for every brand.

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Truck Ads that Rocked the World!

Posted by Matty Alburger on May 28, 2019

The beautiful thing about truck side advertising is that it has the ability to surprise people with experiential and impactful moments. Sometimes, truckside advertising fuels excitement in the crowd, leading to unexpected delights, and energizes audiences looking onward or interacting with it. Box truck advertising can create hype in people who are normally going about their day on the streets, in their cars, or on campus. Advertising this meaningful deserves to be shared and highlighted, not left forgotten. According to a survey by the RYP & Becker Group, 97% of respondents were able to recall the ad displayed on the truck. This is an impressive amount of heads able to remember the truck side ad; this number is not as common in other advertising mediums.

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Why Major Brands Use Truck Wraps

Posted by Matty Alburger on May 27, 2019

The best way to communicate a marketing message is to stand out among the crowd of advertisements preexisting your campaign. One method to do this is by using a truck wrap on a sales, service, or delivery vehicle. A vehicle with a strong wrap and graphic design layout acts as the mobile ambassador of a brand being promoting to the passersby, drivers, prospects, and consumers encountered on the road. The vehicle wrap places the brand as the main character of the overall vehicle story. Brand name, color, mascot, tagline, and offerings, must be predominantly present on the entire truck wrap, visible for anyone to see. 

According to the 3M Vehicle Wrap Study and performances in Calgary, it was found that vehicle wraps provide the lowest cost-per-impression than any other advertising medium. A simple wrap runs you around .48 cents per thousand impressions, while other advertising formats will cost significantly more. The same study found that outdoor billboards cost about $3.56 per thousand impressions, while newspaper print ads cost around $19.70 for the exact same number of impressions. A wrapped vehicle will generally garner approx. 30,000-80,000 impressions per day. 

Let's look at when vehicle wraps work best, see what major brands use them for their marketing, and examine the particular advantages they have over the competition. 

  

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