Digital Billboards have only been increasing in prominence the last few years. These billboards are glossy, bright, and eye catching. They are a great tool to advertise a product in a loud and creative manner. Not to mention they reach a lot of people. Worldwide ad spending on billboards reached $38 billion in 2018. Which is a 35% increase from 2010. As we shift more and more into a digital world we are seeing an exponential increase in advertising, including the controversial world of digital billboards. Digital billboards, as multi-faceted as they are, have one initiative over all else; to grab your attention. It is literally their job to distract you from what you are doing. And if what you are doing is driving, it could be quite dangerous.