HaulerAds Moving Billboard Blog

How to rent a billboard?

Posted by Eduardo Rodriguez on January 18, 2019

So, you have a business and want to promote it? there are many forms of advertising that are easily available today such as social media, television, radio and the list continues on and on. A few years ago, companies used to print large ads and glue them onto large billboards, today you have electronic billboards that flip from ad to ad. Over time the cost to rent a billboard has gone up and price.

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Biggest Digital Advertising Trends Taking Place Right Now

Posted by Shruti Joseph on January 17, 2019

Let us review some of the biggest digital advertising trends that are shaping the present and the future.

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How to Create a Success Billboard Advertising Campaign

Posted by Eduardo Diaz on January 16, 2019

Roadside billboards have been around for over a century. You see them everywhere. They’re on highways, side streets, and the sides of buildings just about everywhere in the country. There are so many factors to consider including how much information you should include, what style you should go for, fonts, images and even how to decide what target audience you’re trying to reach. But if you are going to invest your hard-earned money in a massive, high rise advertisement, you want to make sure it’ll be a success. How do you ensure your billboard is both eye-catching and effective?

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Chicago Billboard Advertising - Most Impactful Billboards in Greater Chicago Area

Posted by Shruti Joseph on January 15, 2019

 

Billboards make up 66% of this market.

Across the US, some 370k billboards are in active operation, with ~15k new ones added each year. They are owned by more than 1.2k vendors, who generally lease them out to advertisers in 4-week blocks.

The “Windy City” is a unique metropolis consisting of the US’s second largest central business district as well as a rich culture filled with the performing arts and world class cuisine. This combination allows for high traffic exposure of billboards on one of the major interstate highways running through Chicago such as Interstate 55, Interstate 57, Interstate 65 or Interstate 80.

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How much does a billboard cost?

Posted by Shruti Joseph on January 14, 2019

As digital out-of-home becomes increasingly commonplace, what effect will it have on marketing budgets? Is it more expensive or cheaper to advertise on a digital billboard?

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San Francisco Billboard Advertising and Costs - Most Impactful Billboards in Bay Area

Posted by Rayees Malik on January 12, 2019



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Can Outdoor Advertising Capture Attention?

Posted by Eduardo Rodriguez on January 9, 2019

Outdoor advertising, also known as out of home advertising, is a type of advertising that is displayed in areas such as billboards, taxis, transit shelters, mobile billboards, buses, aeroplanes and even restaurants. These types of ads are designed to catch the attention of an audience who are always on the go.


Out of home advertising has been in the industry for years because it is a staple in the media mix. Here in the New York, the majority of the population use the mass transit or go about their day to day activities by four, which can create an impact on your business.

Outdoor advertising are sometimes overlooked with other ads because of the misconception that other advertisements are more effective. However, did you know that the average trip of a commuter is about 45 minutes? In North America, many people have also experienced getting stuck in traffic because it’s payday or there’s an upcoming long weekend. Imagine the audience that you can reach with this scenario.

Mobile Billboards: These ads are moving billboards that are placed on the sides and backs of delivery trucks. The ads are large and stands out as a unique way of delivering creative outdoor advertising. The popularity of mobile billboards is increase as more and more brands find it effective. The reach is somewhat similar to taxis.

Airport ads: Some examples of these ads are those near baggage carousels and backlit signages around the airport. The people in travellers are those with spending capacity since travelling is a luxury. It also guarantees maximum exposure for your brand since there are always people in airports.

Bus ads: The strengths of bus advertisements, on the other hand, is consistent exposure for your brand. Use this medium especially if your target consumers are commuters, drivers and pedestrians. Since bus ads are more versatile than taxi ads, you can also be more creative with your messaging. They can also be placed at the back or even the sides of the bus.

Benefits of Outdoor advertising

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Challenges to Out Of Home Advertising - Myth Busting

Posted by Hauler Ads on January 6, 2019

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over view-ability, measurement and ad fraud are all long-standing issues.

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How Outdoor Advertising Works?

Posted by Shruti Joseph on January 3, 2019
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How much does a billboard ad cost ?

Posted by Rayees Malik on December 31, 2018
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