HaulerAds Moving Billboard Blog

How much does a digital billboard cost ?

Posted by Rayees Malik on November 12, 2018

Digital billboard advertising is the fastest growing advertising sectors, while radio media ad, print, TV revenues are declining.  Digital billboard advertising reduces the costs and increases the timeliness of advertising. Digital billboards are becoming the preferred choice of top tier advertisers because they are eye-catching from far away and with just a few clicks of a mouse you can place a message on hundreds of locations giving you the power to launch a widespread last minute campaign with little advance notice.

With formats like video and HTML, ads can be much more creative than a simple static poster. Movement, animation and even sound can catch a viewer’s attention, and many screens include touch or mobile interaction for a more immersive campaign.

Unlike the four-week cycle of traditional billboards, a campaign on a digital screen can run for any amount of time. Brands also have the flexibility to target the ad to specific times of the day. So while the CPM for digital billboards is higher, it is often possible to spend less by carefully targeting the campaign to the specific times the target audience will be in the area.

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What is next?: "The future trends for OOH in 2019"

Posted by Hauler Ads on November 9, 2018

Approximately 55% of the world population lives inside cities, and by 2050, urban areas are projected to house two-thirds of people globally. Managing fast-growing urban areas while building sustainable connected smart cities has become one of the most important challenges of the 21st century. This presents an incredible monetisation opportunity for OOH companies and allows for further engagement with growing audiences.

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10 Reasons Why Mobile Billboards are the Best

Posted by Lana Gevorkian on November 2, 2018

A mobile billboard is a device used for advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of out-of-home advertising (OOH).

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How effective is billboard advertising?

Posted by Shruti Joseph on October 31, 2018

Billboards are the best way to inform the viewers about the businesses, promotions or products and hence are the most feasible choice to post advertisements. Most of the companies try to keep consumers updated about their products with effective outdoor advertising.

According to driving surveys, Canadians, on average, spend most of their time travelling. So you’re bound to have noticed billboard advertisements lining either side of the road when commuting to work. People spend so much time on the streets but does viewing billboard advertisements effective?

The answer to this is "YES."

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How big is a standard billboard?

Posted by Hauler Ads on October 29, 2018

Not all billboards are created equal. There are a vast diversity of sizes available to promote your brand or business proposition Billboards come in a wide variety of sizes. Billboards are the largest and among the most impactful standard-sized OOH media formats. Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians). Bulletins afford heightened visibility due not only to their size but also because they allow creative “customising” through extensions and embellishments.

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How to sell outdoor advertising?

Posted by Hauler Ads on October 27, 2018

When it comes to selling outdoor advertising, it is a different form compared to other types of media such as television radio and print. Some would say that it can reach further than these other forms. Outdoor advertising is seen every day by millions of people depending on the location. Outdoor advertising is also considered to be out of home advertising, in which the advertisement can attract consumers outside of their home. Outdoor advertising is deemed to be a mass medium; it is more suited to get across broader messages, branding and support campaigns. If you or your agency are considering outdoor advertising remember to keep it short and simple, It can become a very cluttered and confusing message. You will have to get creative and think of a way to draw people’s attention when they are driving past, or walking down the street looking down at their mobile device.

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ADbike -New OOH Advertising Platform that wins target awareness

Posted by Stacey Elman on October 25, 2018

What is an Adbike? It is as simple as it sounds - they are advertisements on bikes.

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How does billboard advertising work?

Posted by Hauler Ads on October 18, 2018

It is said that on average we receive the impact of approximately 1000 ads per day and that in the end we only remember seven. Nowadays, with the arrival of digital advertising on billboards and advertising panels, it is likely that more will be recognised. Everything depends on creativity and how it is announced. For example, when you are driving a car, it doesn't matter if it is in a long or short distance, you will see some fantastic billboards!  

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Emotions Speak Louder Than Words: It's Impact On OOH Advertising

Posted by Hauler Ads on October 16, 2018

Modern day advertising needs the ‘wow’ factor in order to grab the attention of consumers. For this reason, many brands have started turning to emotionally driven advertising tactics. Emotions such as cynicism, happiness and humour are regularly used as part of OOH advertising campaigns to engage a response. Yet, what impact does this form of advertising really have?

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How much does a digital billboard ad cost?

Posted by Hauler Ads on October 15, 2018

Advertising helps to keep the consumers informed about whatever products or services are available. It helps to spread awareness about products or services that are of use to the consumer and potential buyers. The main aim of advertising is to sell.

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