HaulerAds Moving Billboard Blog

How Car Wrap Advertising is Effective

Posted by Matty Alburger on May 16, 2019

When it comes to mobile outdoor advertising, car wraps are highly prized and often used. Advertisers see value in and are able to create connections with consumers by wrapping cars in a company's messaging. As they drive by us on a semi daily basis, cars covered in advertisements deliver more than just a short impression. Car wraps are basically large stickers, vinyl graphics, that are cut to fit the original shape of the vehicle. They come in a variety of textures, from carbon fibre to matte, satin or glass, and more. The texture of a car wrap is specifically selected based on the type of advertisement displayed.

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Best Services for Truckside Advertising

Posted by Matty Alburger on May 14, 2019

Truckside advertising is an up and coming option for a lot of minor and major businesses. Because of its widespread reach, flexibility in designs, performance consistency, and cost-effectiveness, among other features, truckside advertising is the favorable option for marketers looking to maximize their OOH presence. Trucks featuring beneficial advertising reaches consumers when they're at their point of purchase, and ensure future recall and recognition. Ads truckside are easily viewed and visible to anyone within standard reach from the vehicles. In statistical terms, mobile truck advertising generates 2.5 times more attention than static billboards. This attention is important for services that require constant business to move forward with their plans. Today, we're going to talk about three significant services that can benefit, and are already benefitting, from truckside advertising.

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Comparing Truckside Advertising to Other Billboard Advertising

Posted by Matty Alburger on May 13, 2019

It's commonplace to run into multitudes of billboards when you're out and about, but it's not as common to experience the impressions of truckside advertising. Truckside advertising is the marketing move of partially or wholly covering a transport truck in an advertisement for a given business. This is part of the definition for a mobile billboard. Most likely, truckside advertising will be made up of large vinyl sheets that work as design decals. This advertising channel has the gumption to reach captive, well-targeted audiences, and may be a better option more geared to reaching the ideal consumer rather than other billboards.

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Benefits of Using Vehicle Wraps to Advertise Your Business

Posted by Gurdeep Sumal on May 9, 2019

Sometimes, all a little business demands is a beautifully constructed vinyl vehicle wrap to send it along its impressionable way. All in all, vehicle wraps command a lot of attention. A well designed wrap can turn an ordinary car, truck, van, or trailer into a year-round advertising machine. Depending on the duration of the campaign, a vehicle wrap can give your business the public eye it's been craving for a while. Based on both testimonials from clients and statistics gathered by the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the best giveback and satisfaction when marketing your business, product, event or service. This post will highlight many of the advantages of having a vehicle wrap and incorporating it into your marketing mix. 

 

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Best Environmentally Conscious Billboards

Posted by Matty Alburger on May 9, 2019

Something greener this way comes. As much as billboards are great for advertising brands and products in the name of capitalism, some billboards are meant to solve real world issues without a company name attached to it. We know billboards are successful tools at capturing outdoor audiences when they least expect it, but they can also be positive environmental surprises meant to enact change.

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Best Alternatives to Transit Advertising

Posted by Matty Alburger on May 7, 2019

Transit advertising is a definitive way to get outdoor advertising across to commuters and pedestrians alike. It's a form of alternative advertising that speaks to a variety of consumers, highlighting different products, companies, or events. It can be directional, as the route it travels on can lead the commuter to the exact location of the business. Or it can be promotional, as the vehicle wrap and design can cast light on an upcoming Blockbuster film or concert featured in the city. Whatever it may be, transit advertising provides quality outdoor signage to an urban audience.

Also referred to as "advertising on transport", transit advertising are ads placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. It also includes advertisements placed in transport waiting areas or loading stations such as bus stops, subway entries, fuel stations, and others.

Transit advertising can show face in the form of graphics, simple text or other visual information. In fact, some businesses also prefer to make use of LCD screens or plasma placed strategically inside buses or trains to have a digitally brilliant affect on commuters. This post will take a look at some drawbacks of transit advertising, and offer valid alternatives to advertise in an OOH setting. 

 

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How to Make a Truckside Advertisement Stand Out

Posted by Matty Alburger on May 7, 2019

Truckside advertisements, or mobile billboards, are standalone executions that can be seen driving through roads both suburban or urban. Confectionary companies, post-secondary educators, government funded organizations, local businesses, and more use truckside advertising to spread messages to well-targeted areas. In order to get the best responses from consumers through truckside messaging, the advertisement must have a way of standing out from previous ads seen before. The majority of truckside advertisements work to inform potential consumers about a business, and convince them to take action by simple, directional copy and a vibrant exterior face. Truckside advertising is the first impression people see on the roads.

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How to Make a Creative Outdoor Advertising Campaign

Posted by Gurdeep Sumal on May 6, 2019

What is an Advertising Campaign?

An advertising campaign is basically a series of similarly crafted advertisements put out by a company or business that share a core message, while speaking to consumers with the intention of purchase or donation. Parts in an advertising campaign may differ in theme, but they should all be consistent in the end goal/big idea

In order to create an effective advertising campaign, it's important to always be in check with your target audience and to understand their unmet needs and wants. You want them to remain interested in your product or service, and you do this by coming out with a fully fleshed out campaign that sparks nuance or curiosity. 

A well-planned strategy to sell your brand or service will always rise to the top, because it shows you put immense thought into it and consumers aren't dumb people. An advertising campaign is your well-planned strategy. Whether you choose to promote your brand online or offline, advertising campaigns guide businesses through the process of brand awareness then purchase. They also help you decipher where your business stands in a given marketplace by comparing your competitive advantages with the rest of the competition, thereby also helping you assess the strengths and weaknesses in your products.

Let's now examine the planning that goes into creating a creative outdoor advertising campaign, as well as see how effective it can be at getting through to your given audience. 

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Moving Billboards In Mexico

Posted by Matty Alburger on May 3, 2019

The advertising industry in Mexico is steady on the rise, with new experiences and product promotion infiltrating their economy. The country will most likely hold onto its crown as one of Latin America's leading ad markets for years to come, following Argentina and Brazil. Last year, it was predicted that Mexico's ad spending reached approx. 4.21 billion USD. Though television advertising is one of the most popular ad channels in Mexico, the country is fast picking up on the benefits of moving billboards.

Travel and tourism brands are challenging industries that are constantly competing for consumer's attention. Options, costs, and experience are three components that consumers look for when researching their next vacation. But, what is one channel that can delicately touch on opportunities for increased travel and trip booking in an unobtrusive, internet pop-up way? Out-of-home advertising, like mobile billboards, offers more visibility and differentiation than other channels in terms of destination advertising. Mexico is taking note of this. 

In this post, we'll take a look at what out-of-home advertising is, why mobile billboards work, some consumer behavior in Mexico that leads people to pay attention to moving billboards, and two mobile billboard companies that are applying their services to Mexico's advertising empire. 

 

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Best Vehicle Wrap Companies in Ontario

Posted by Matty Alburger on May 2, 2019

Finding the right company to advertise and experiment with mobile billboards or vehicle decals with can be tough, but this list will narrow down some choices for you in the Ontario region. Vehicle wraps are an effective wrap to promote a new business, create brand awareness, or get potential clients to take action towards a service they may need or never knew they needed. They reach wider audiences, as they are seen hitchhiking place-to-place on the exteriors of cars, trucks, or trailers. They're non-aggressive, as they fit perfectly in with an outdoor environment by matching the style of other vehicles (just a lot brighter and bolder). Vehicle wraps are also fairly cost-effective, as the reach and number of impressions gained will prove to be higher than other ad channels for the ad spend going into it.

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