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Graham King

Graham King

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Mobile retargeting: how mobile is leveraging out-of-home advertising

Posted by Graham King on November 6, 2019

 

The use of mobile retargeting in conjunction with out-of-home advertisements, such as billboards, trucks, and bus-stops, has created another channel through which companies can reach their intended audience in a unique and innovative way. In order to amplify the reach of out-of-home campaigns, advertisers are using mobile advertising and location tracking in order to reach their consumers when it matters most - when they are most likely to search, shop, click, share, or visit.

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The Next Steps for Transit Advertising

Posted by Graham King on October 23, 2019

 

The transportation industry is subject to rapid change over the next few years. Technological wonders such as autonomous vehicles and Elon Musk's Hyperloop have drawn much attention with their futuristic capabilities. However, there are looming advancements in transit advertising that will become much more common and accessible in the industry - advancements that today's businesses need to capitalize on as soon as possible.

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