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Gurdeep Sumal

Gurdeep Sumal

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What Makes Moving Billboards Special

Posted by Gurdeep Sumal on March 29, 2019

Moving billboards are becoming a more popular type of outdoor advertising due to their agility, ability to generate a ton of impressions, and their flexibility for both advertisers and businesses. These advertising blockbusters can be spotted on buses, trucks, or other mobile vehicles. They're playful; giving an outdoor environment a slight hint of 3D branding that doesn't impede on a driver's, or passenger's, outlook of products advertised.

They're cost-effective, as it's proven that they have the best ROI compared to other advertising channels. The purpose of mobile billboards are to capture your attention when you least expect it, but not throw people off guard. Mobile billboards can target anyone in an outdoor space, but more targeted campaigns can take place to ensure the best results for the right people. Let's examine just how unique moving billboards are in our world and learn some tips that can be the building block to an effective moving billboard. 

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Seattle Billboard Advertising Most Impactful Billboards in Washington State

Posted by Gurdeep Sumal on March 17, 2019

It's more than just a windy city, it's a place where tech excellence and relevant billboard advertising flourish. Seattle is the largest city in the State of Washington, with a population of over 700,000 residents, and a major business hub with strong ties to the technological world. In Seattle, the average wage of a tech employee has surpassed $110,000 which makes them the top 10% earners in America. The Designated Market Area (DMA) of Seattle-Tacoma represents more than 16 countries across the Northwest of the U.S. Seattle is cosmopolitan and trendy, and residents have a median household income of $64,000. It has had an exponential growth over the last 15 years, especially within the Asian and Hispanic communities.

On top of their impressive economic resume, The DMA of Seattle-Tacoma uses billboards to help speak to their demographics of tech employees, among other residents. Fluent in the outdoor and digital, graphic advertising departments, Seattle continues to project messages that uplift their tech-savvy consumers. 

The headquarters for large businesses such as Amazon, Starbucks, Costco, and Microsoft are within this metropolitan area. It is known as the "City of Goodwill", and there's a city flag that goes along with that sentiment. Various markets in Seattle are growing just like the city itself, making it a world-class city with a lot to offer to residents, tourists, and businesses. Let's talk about some of the best destinations to advertise in Seattle, what some advertising companies are already doing, as well as see how their transit system incorporates billboards. 

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Houston Billboard Advertising- Most Impactful Billboards in Texas

Posted by Gurdeep Sumal on March 14, 2019

Houston, we don't have a problem when it comes to impactful billboard messages. Houston is upfront with incorporating out-of-home (OOH) advertising in their busy environments. To brush up, OOH media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting around, and in commercial locations. OOH advertising is easy to promote into a populous city of any country, because of its mass appeal and ability to connect with crowds. A city that does OOH advertising justice is Houston, Texas. Being the 4th largest city in the U.S., and the energy capital of the world, also ranked #1 in manufacturing, Houston is forward-thinking in the evolution of science and business. Let's examine the benefits of billboard advertising in Houston, and the costs that follow, as well as the best locations to advertise and the Highway Beautification Act.  

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Comparing Mobile Billboards and Bus Advertising

Posted by Gurdeep Sumal on March 5, 2019

Billboards are the best way to inform viewers about businesses, promotions or products and, hence, are the most feasible choice to post advertisements. The types of advertisements meant for a certain business can range significantly, and you must see which platform fits best with your company. As a business owner, figuring out what the best type of advertisement is for your business can be difficult. Something may end up working better for your business than what you may have originally thought of. Even though it may be tricky to decide what works best for your company, you need to keep advertising in some way in mind. Here we will talk about two kind of advertising that could work simultaneously and help benefit your business model. 

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Truck Wrap Costs - Why Fleet Graphics are Important

Posted by Gurdeep Sumal on March 1, 2019

The secret to effective advertising is not only to make a great first impression, but to make a lasting first impression. This lasting first impression can come in the form of truck wraps- the large scale advertisements that cover the body of a truck or service vehicle. Vehicle wraps are a very memorable way to spread your business message to people on the road. Sales, service, and delivery vehicles are a powerful branding and marketing tool. Let's talk about the price of truck wraps and why fleet graphics are important in advertising.

 

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How much does it cost to use a billboard?

Posted by Gurdeep Sumal on February 11, 2019

Billboard costs become complicated when you second guess your budget and think about potential cost repercussions, and it's no surprise that money spending is the big factor. Should I spent more on big? Should I save more with small? What will my reach be? Will I lose money? And this is doubly true when it comes to OOH advertising. Let us walk you through cost and help you develop your own understanding of billboard spend.

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Comparing OOH Advertising and Radio Advertising

Posted by Gurdeep Sumal on February 5, 2019

What Does It All Mean? 

Advertising refers to the process of promoting your product or service to the marketplace. When it comes to driving successful sales, it is vital to make sure your product and its core benefits are known to your target audience(s). Where marketing involves the groundwork of branding and researching the needs of your target market, advertising is the process whereby you actually communicate with your target market.

Advertising campaigns can be communicated through numerous venues, billboards, OOH, television, radio, or online. Part of your marketing research will be identifying the most effective venues for your target audience. Here we discuss the power of radio and OOH advertising. 

Radio advertising:

Just like advertisers pay for the commercials you see on television during your favorite show, some advertisers also choose to focus their marketing dollars on radio advertising. That is, buying commercials, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.

There are some popular radio advertising:

        Live read: A format where you can hear commercials read in real-time online by a radio announcer, a type of            commercial also known as a live read.
        Sponsorship: Many radio stations implement sponsorships for certain types of radio segments, such as                    traffic, weather, or sports scores during the halftime of a big game.
        Produced spot: A produced spot can either be a straight read of your advertising message or a read that                  incorporates multiple voices, sound effects or a jingle.

For more information, this article by Grant Christian of Absolute Marketing Group outlines the basic elements, properties, rewards, and misconceptions about radio advertising today. 

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