It's more than just a windy city, it's a place where tech excellence and relevant billboard advertising flourish. Seattle is the largest city in the State of Washington, with a population of over 700,000 residents, and a major business hub with strong ties to the technological world. In Seattle, the average wage of a tech employee has surpassed $110,000 which makes them the top 10% earners in America. The Designated Market Area (DMA) of Seattle-Tacoma represents more than 16 countries across the Northwest of the U.S. Seattle is cosmopolitan and trendy, and residents have a median household income of $64,000. It has had an exponential growth over the last 15 years, especially within the Asian and Hispanic communities.
On top of their impressive economic resume, The DMA of Seattle-Tacoma uses billboards to help speak to their demographics of tech employees, among other residents. Fluent in the outdoor and digital, graphic advertising departments, Seattle continues to project messages that uplift their tech-savvy consumers.
The headquarters for large businesses such as Amazon, Starbucks, Costco, and Microsoft are within this metropolitan area. It is known as the "City of Goodwill", and there's a city flag that goes along with that sentiment. Various markets in Seattle are growing just like the city itself, making it a world-class city with a lot to offer to residents, tourists, and businesses. Let's talk about some of the best destinations to advertise in Seattle, what some advertising companies are already doing, as well as see how their transit system incorporates billboards.