Moving billboards are becoming a more popular type of outdoor advertising due to their agility, ability to generate a ton of impressions, and their flexibility for both advertisers and businesses. These advertising blockbusters can be spotted on buses, trucks, or other mobile vehicles. They're playful; giving an outdoor environment a slight hint of 3D branding that doesn't impede on a driver's, or passenger's, outlook of products advertised.
They're cost-effective, as it's proven that they have the best ROI compared to other advertising channels. The purpose of mobile billboards are to capture your attention when you least expect it, but not throw people off guard. Mobile billboards can target anyone in an outdoor space, but more targeted campaigns can take place to ensure the best results for the right people. Let's examine just how unique moving billboards are in our world and learn some tips that can be the building block to an effective moving billboard.