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Matty Alburger

Matty Alburger

Matty is a copywriter and creative from Toronto.
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How Toronto Does Billboard Advertising

Posted by Matty Alburger on October 16, 2019


The outdoor advertising industry is largely made up of feature billboard posters that scatter across any given area. Particularly living in bigger cities, billboards do their part to cater to a consumerist audience that goes about their day-to-day business; gently interrupting their sights with various marketing messages and product placements. It's been reported that the Canadian advertising market ranked tenth on the global scale of outdoor advertising, with ad expenditures reaching about 9.14 billion USD in 2016. This says a lot about the country's prioritization and spending habits on OOH advertising.

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Truckside Advertising Compared to Static Billboards

Posted by Matty Alburger on October 15, 2019

Next time you're outdoors, check around for the number of advertisements you spot. Chances are, you'll find many static billboards or posters lurking in the environment. These advertisements could be quite captivating, interesting, and informational, but they don't hold a candle to the public reach that truckside advertising manages to wrangle. Sure, static billboards can be immensely creative and effective, positioned in brilliant ways, with the right target in mind, but they're inevitably devoted to a lifetime of standstill advertising. They're always in the same place. The major difference between truckside advertising and static billboards is that truckside ads travel with the vehicle, reaching thousands more impressions by the mile. Not only that, let's look into how truckside advertising manages alongside its static counterpart.

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Why Moving Billboards Work For Advertisers

Posted by Matty Alburger on October 9, 2019

Moving billboards, also called mobile billboards, are mighty machines designed to broadcast advertised messages to people in out-of-home settings, especially drivers on the roads. They are a form of 3D branding that pops in any given crowd, creating a recognizable face of business among consumers. This outdoor advertising medium has the power to be agile, as it's quite literally billboards attached to moving vehicles, and flexible, as it can reroute at any given time. Advertisers looking to roll out a new product, or simply get their business in the minds of consumers, should highly consider going the mobile billboard route. This article will list the major reasons why moving billboards are a great choice for advertisers to broadcast on.

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Best OOH Ad Campaigns of This Generation

Posted by Matty Alburger on October 8, 2019

The 2000's generation has no doubt brought us some of the most iconic ad features in outdoor environment, especially due to the connectivity between smartphone and OOH, "internet language" like gifs and memes, and dynamic trigger advertising. This generation has tremendous out-of-home capabilities that precede the visual effects and longstanding impressions of advertisements in the earlier years of the field.

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How Digital OOH Ads Are Changing The Game

Posted by Matty Alburger on October 2, 2019

OOH advertising is increasingly dynamic, as we come to find engaging outdoor campaigns that combine interactivity and participation with shareable content and brand retention. This sweeping sensation helps to put brands on the map and live longer among their audiences. One out-of-home channel that is becoming increasingly popular among brands and advertisers is digital OOH. Digital OOH helps grow the outdoor advertising market because of its wildly modern approach to engaging campaigns that utilize contraptions found outside the home. It also has the power to be programmatic, which we'll get into during this article. Let's examine the ways digital OOH is breaking new ground in advertising and why it's predicted to only skyrocket moving forward.

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Best OOH Transit Advertisements Of All Time

Posted by Matty Alburger on October 1, 2019

In the out-of-home advertising domain, there are many mediums and outdoor executions to choose from. One that stands out among the rest, that is prominent in many urban areas across the world, is transit advertising. This form of OOH has the ability to be mobile, while targeting wide demographics of people both using public transit and passing it by. Transit advertising has the power to be singularly static or transformative with digital LED displays. This article will unpack what transit advertising is capable of and pinpoint a few remarkable examples of campaigns that took form on transit surfaces.

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Future Opportunities for Truckside Advertising

Posted by Matty Alburger on September 19, 2019

Truckside advertising is fairly new to the booming market of outdoor advertising, and can best be described as branding a business or product on the sides and/or rear of commercial trucks, trailers, or cars. The advertised brand isn't typically affiliated with the vehicle itself, however the vehicle is rented out by a company to use its blank canvas as a means of advertising. The launch of truckside advertising is purposeful in that it adds quality to and raises brand awareness for companies looking to advertise in an OOH format. As with every advertising stunt, the truckside medium is meant to promote, infiltrate, and generate consumer buzz, leading to a capitalized outcome. There are plenty of ways that truckside advertising makes this happen for companies desiring a bit more space on the marketing map. This article will focus on new opportunities for truckside advertising, and will examine how mobile billboards offer unique selling points that zoom ahead of other mediums.

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How Businesses Benefit From Truckside Advertising

Posted by Matty Alburger on September 17, 2019

Truckside advertising has a plethora of advantages for businesses just starting out, or businesses with a well-known name brand attached. It's a unique OOH advertising method that aligns well with a commuter's daily travel time on the road. When you choose to advertise on the sides and/or rear of a moving vehicle, you're choosing to promote your business to a niche travelling audience of people. Because truckside advertising is so mobile, the opportunities for high reach and impression counts are among the most major selling point. This short article will outline just how businesses can grow from using truckside advertising in their marketing plan and why mobile billboards can directly lead to more sales.

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How Effective is OOH Advertising?

Posted by Matty Alburger on September 16, 2019

When planning and choosing an advertising outlet that best conveys a marketing message while connecting with the right target audience, it's important to understand which has the most effective outcome. According to Magna and Rapport's latest OOH report, OOH advertising is the only traditional medium that has been growing ad sales over the last ten years with the predicted risen revenue by 3%-4% per year within the next five years. By 2021, OOH advertising is expected to reach about $33 billion USD. It's obvious that clients and advertisers are putting their dollars into this medium, but why in fact are they doing this? What does OOH have to offer that other mediums lack? Why is OOH the answer to a lot of problems? This article will go into detail explaining the power of OOH advertising and how it has completely changed the game of advertising to valuable people, as well as seek to unlock the approaches out-of-home takes to better connect audiences.

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The Importance of 3D Billboards in OOH Advertising

Posted by Matty Alburger on September 4, 2019

Outdoor advertising is typically exciting, as it has the ability to gently interrupt people's day to day lives and make them think about a brand differently. Billboards are medium to large advertising formats that do exactly that, but 3D billboards have the power to transcend static and, sometimes even, digital billboards. Due to their dramatic visuals and pop-up book style techniques, 3D billboards are gaining more leverage in the world of outdoor advertising. Mediums such as bus shelters, vehicle wraps, and wallscapes also use 3D elements to enhance their advertising and create more memorable experiences with their targets. This post will detail the reasons why 3D billboards are so engaging, the types of mediums 3D billboards can be displayed on, how they can be used to market a new product, and how one 3D robotic billboard made it into the Guinness Book of World Records.

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