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Matty Alburger

Matty Alburger

Matty is a copywriter and creative from Toronto.
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What I Learned Doing Outdoor Advertising

Posted by Matty Alburger on June 25, 2019

Outdoor advertising is best explained as a marketing or media technique that reaches consumers when they're outside their homes. This can mean billboard advertising, transit advertising, mobile billboards, guerrilla advertising, ambient advertising, and street furniture. Outdoor advertising, also called OOH or out-of-home advertising, makes public a company or brand's business products and services in a noticeable way. Whether through signage on the sides of buildings, or visuals pasted onto bus shelters, outdoor advertising has the ability to capture the attention of everyday outdoor faces.

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Fortune 500 Companies Doing Truck Side Advertising

Posted by Matty Alburger on June 17, 2019

This year, Fortune 500 companies represent two-thirds of the U.S., have a GDP of $13.7 trillion in revenues, $1.1 trillion in profits, $22.6 trillion in market value, and employ 28.7 million people internationally. Fortune 500 companies can be publicly held or privately held, where their revenues are publicly available for people to see. As of 2019, companies are ranked by total revenues for their respective fiscal years reported by their 10-K filings. Making the top 10 list of Fortune 500 companies this year included Walmart at #1, followed by Exxon Mobil, Apple, Berkshire Hathaway, Amazon.com, UnitedHealth Group, McKesson, CVS Health, AT&T, and AmerisourceBergen. Now, these are just the beginning of a long list of companies that have successfully secured their position on the Fortune 500 list.

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Comparing Truckside Advertising and Airport Advertising

Posted by Matty Alburger on June 11, 2019

Although two very different spaces and arrangements for advertising, both truckside and airport advertising infiltrate certain out-of-home sectors that draw the attention of many demographics of consumers. While truckside advertising takes place on the roads, seemingly confronting the gazes of drivers, passengers, and pedestrians with its larger-than-life visuals and messages, airport advertising plays it cool in terminals and waiting areas, giving off a valuable advertising moment. How do both work to alert consumers and drive future business? Stay tuned for answers. Whether you're about to jump into your car or board your next flight, be clear that advertising will have its way of coming along with you on the journey.

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Can OOH Advertising Be Sustainable?

Posted by Matty Alburger on June 10, 2019

Advertising is far and wide seen as a valuable and profitable marketing strategy that is used by business savvy people as well as creatives. One of the main concerns that stems from advertising, especially excessive advertising, is that it has the potential to contribute to an overflow of materials and further land pollution. We know advertising wears many hats and can take on different shapes and sizes but, particularly with tangible advertising ex. print or poster, questions could arise as to whether or not this method is wasteful and unsustainable. For the purpose of this post we're going to dissect why consumers prefer sustainable advertising through an informative Nielsen report, see how traditional outdoor advertising can turn into environmentally friendly creations, and explore some digital out-of-home advertising options that meet the criteria of sustainability.

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Are Digital Billboards Bad for the Environment?

Posted by Matty Alburger on June 6, 2019

The results are in! And they're mixed. Critics from different places have concluded opposing opinions on the environment impact of digital billboards, and we're going to consider both sides to avoid bias. However, let it be known that digital billboards are effective out-of-home executions worthy of existing in a marketing mix. Digital signage is objectively on the rise, as big name corporations like Amazon and Apple are using digital boards to communicate with onlooking consumers. If digital billboards were really and truly harmful to the environment, would huge conglomerates like these be willingly involved in that type of medium?

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Why Truck Advertising Works For Your Brand

Posted by Matty Alburger on May 30, 2019

Who's brand? YOUR brand. That's right, truck advertising is effective for almost every service. From aesthetician to doggy daycare, non-profit and hardware supplies, truck advertising delivers the messages you want to put in front of the right audiences. With its special quality of mobility, this form of advertising travels fast and has the best community reach. Whether you want to capture local audiences or national ones, truck side advertising is versatile enough to do both. Truck side advertising allows clients the freedom to choose their longevity and performance, as we'll get into later. Truck advertising is for every brand.

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Truck Ads that Rocked the World!

Posted by Matty Alburger on May 28, 2019

The beautiful thing about truck side advertising is that it has the ability to surprise people with experiential and impactful moments. Sometimes, truckside advertising fuels excitement in the crowd, leading to unexpected delights, and energizes audiences looking onward or interacting with it. Box truck advertising can create hype in people who are normally going about their day on the streets, in their cars, or on campus. Advertising this meaningful deserves to be shared and highlighted, not left forgotten. According to a survey by the RYP & Becker Group, 97% of respondents were able to recall the ad displayed on the truck. This is an impressive amount of heads able to remember the truck side ad; this number is not as common in other advertising mediums.

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Why Major Brands Use Truck Wraps

Posted by Matty Alburger on May 27, 2019

The best way to communicate a marketing message is to stand out among the crowd of advertisements preexisting your campaign. One method to do this is by using a truck wrap on a sales, service, or delivery vehicle. A vehicle with a strong wrap and graphic design layout acts as the mobile ambassador of a brand being promoting to the passersby, drivers, prospects, and consumers encountered on the road. The vehicle wrap places the brand as the main character of the overall vehicle story. Brand name, color, mascot, tagline, and offerings, must be predominantly present on the entire truck wrap, visible for anyone to see. 

According to the 3M Vehicle Wrap Study and performances in Calgary, it was found that vehicle wraps provide the lowest cost-per-impression than any other advertising medium. A simple wrap runs you around .48 cents per thousand impressions, while other advertising formats will cost significantly more. The same study found that outdoor billboards cost about $3.56 per thousand impressions, while newspaper print ads cost around $19.70 for the exact same number of impressions. A wrapped vehicle will generally garner approx. 30,000-80,000 impressions per day. 

Let's look at when vehicle wraps work best, see what major brands use them for their marketing, and examine the particular advantages they have over the competition. 

  

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5 Digital Out-of-Home Tips for Marketers

Posted by Matty Alburger on May 23, 2019

The digitalization of outdoor advertisements are shaking up the way consumers interact and level with brands. Dynamic digital outdoor signage is competing with online efforts to advertise because of their programmatic approaches to target the right audiences for the message. Buying OOH screens to display moving pictures is on the rise, and advertisers are realizing that they can spread their online messages in public outdoor spaces.

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Best 3D Billboards in Outdoor Spaces

Posted by Matty Alburger on May 21, 2019

Billboards are fairly noticeable, when placed in the best settings, and capable of holding their own as advertising mediums, but 3D billboards are impactful creations made up of a structural and interesting graphic design plan. 3D billboards do more than simply exist in outdoor spaces; they add excitement to an ordinary neighborhood. With the use of humor, wit, and freshness, 3D billboards are able to bring another advertising element to the table of a marketing mix- one that strongly plays with space.

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