In 2017, The Outdoor Advertising Association of America (OAAA) conducted a report on the Return on Investment out-of-home advertising gives back to the advertised company. They found that for each dollar spent on OOH advertising, an average of $5.97 will be processed in product sales. Mediums such as radio, print, and digital display advertising may receive a larger amount of campaign dollars in the average media mix, but OOH advertising produces a higher ROI. This is great news for advertisers running OOH executions because they will be getting back more than they put in in terms of increased sales. Therefore, the value of the brand will be taken to higher heights. Bringing it back to the report by OAAA, OOH increases the effectiveness of a digital search by over 40 percent and print by over 14 percent. In general, OOH delivers linear incremental returns which have been consistent with the growth of ROI.