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In 2017, The Outdoor Advertising Association of America (OAAA) conducted a report on the Return on Investment out-of-home advertising gives back to the advertised company. They found that for each dollar spent on OOH advertising, an average of $5.97 will be processed in product sales. Mediums such as radio, print, and digital display advertising may receive a larger amount of campaign dollars in the average media mix, but OOH advertising produces a higher ROI. This is great news for advertisers running OOH executions because they will be getting back more than they put in in terms of increased sales. Therefore, the value of the brand will be taken to higher heights. Bringing it back to the report by OAAA, OOH increases the effectiveness of a digital search by over 40 percent and print by over 14 percent. In general, OOH delivers linear incremental returns which have been consistent with the growth of ROI.

We know that our smartphones can deliver advertisements to us in digital and interactive ways, and can interrupt our daily cellular duties, but outdoor advertising has the power to provoke more conversation. With current advertising achievements such as Netflix taking over the billboards in the Sunset Strip in LA and Link NYC using digital billboards to track neighbourhood data, outdoor advertising is far from ancient. There are modern ways to showcase your brand in an out-of-home environment that can compel consumers to follow suit. Let's discuss how this works in 2019 and why outdoor advertising is far and wide an effective way to advertise.

In Toronto, there are various OOH advertisements all across the city. Rural areas and the downtown core experiment with billboard advertising geared to different target audiences. These days, it’s hard to walk, drive or take public transit anywhere without seeing any advertising. Having outdoor advertisements in heavy traffic areas will create more awareness about your product or service you are trying to advertise. They have been proven to be effective for building brand recognition. The prices for billboards vary and are dependent on a number of factors such as location, size, duration, and so on. Let's dive into the billboard culture in Ontario. 

This is a question that comes up a lot. Typically, when someone thinks of a billboard they imagine a large, expansive poster on the side of a skyscraper or standing upright along the highway, but there are a variety of styles that are meant to target different messages to different consumers. Because of these styles, there are also a number of sizes available to promote your brand or business product. Billboards are the largest and among the most impact standard sized OOH media formats. This post will outline the dimensions of the most common billboard formats, and explain where each billboard can be located.

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