Mobile billboards can take a few forms. As great channels to deliver advertising messages, mobile billboards serve quality announcements to targeted neighborhoods of the right consumers. According to a survey conducted by The Mobile Billboard Company, 96% of respondents stated that mobile advertising is more effective than static billboard advertising. This was proved by 97% of people saying mobile billboards have a higher recall rate. A recall rate is important in advertising, as it measures the effectiveness of the campaign. If consumers are able to play it back in their heads and repeat it to others, then the advertisement was a standout success.
Now, the use of mobile billboards in an advertising plan has its advantages over standard billboards. For one, it's mobile and able to reach many demographics over a period of time because the messages are moving from place to place. Mobile billboards also stand alone, as there aren't many mobile billboard competitors seen on the same road as one running its course. We know how mobile billboards work to bring joy to businesses, advertisers, and satisfied consumers, but what are the differences and similarities between the two types of images? This post will look at how digital mobile billboards work as well as see how static mobile billboards perform. Unpacking the two will make it clearer to decide on which to choose for your advertising campaign.