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Nadia Coulibaly

Nadia Coulibaly

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Truckside Advertising VS Guerilla Marketing

Posted by Nadia Coulibaly on October 3, 2019

Honestly, truckside advertising is a great OOH with many positive points. It helps grow businesses, it helps raise awareness, and it helps increase brand visibility. It's convenient, affordable and it's not rocket science. Yes, it can be creative as well, when you put your mind to it, or when you hire the right creative team behind it. But guerrilla marketing is a real standout, at least from a creative point of view. Before going any further, let me fill you in on what I'm talking about here.

Guerrilla marketing is an advertising strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The term was created in 1984 by writer Jay Conrad Levinson, and it was inspired by guerrilla warfare. Guerilla warfare is a form of irregular warfare that relates to strategies used by armed civilians such as ambushes, sabotage, raids, and elements of surprise. Guerrilla marketing uses similar tactics in the marketing industry. It can be labelled as a publicity stunt. 

You can say that guerrilla and ambient are from the same family. Guerrilla can be found both outdoor or indoor, but it seems to have more impact outdoor. Also, guerrilla marketing is more aggressive than ambient. But since it's a form of OOH as effective as truckside advertising, let's compare the two.

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Is Truckside Advertising Different From Guerrilla Marketing?

Posted by Nadia Coulibaly on September 26, 2019

Truckside advertising and guerrilla advertising are both valuable forms of outdoor advertising. They have many commonalities. You'll see them both when you step out of your house, they're both targeted, and they're both affordable. But most importantly, they're both attention grabbers. However, they're not the same, although some truck adverts can be considered guerrilla. Confusing, I know. Let me break it down for you. 

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When Truckside Advertising Becomes Ambient Advertising

Posted by Nadia Coulibaly on September 24, 2019

At this point, you should know that nothing is impossible in advertising. As long as creativity is involved, there is no limit. For example, an advertising campaign can include more than one medium, but have you seen one medium that can do both? By that, I mean truckside ads and ambient ads in one advertisement. I know what you're thinking. How is that possible? Well, let me remind you what ambient advertising is first.

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Why You Should Try Ambient OOH Advertising

Posted by Nadia Coulibaly on September 23, 2019

Yes, out-of-home advertising is great, but have you considered ambient? Chances are you did, but you may not know it yet. And for those who are still new to the concept, ambient advertising is a type of out-of-home advertising that involves using unusual objects and places to advertise a product or brand's new messaging. It's sometimes referred to as guerrilla marketing, although there are slight differences between the two.

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Best Ambient Outdoor Advertisements

Posted by Nadia Coulibaly on September 18, 2019

Ambient is a form of outdoor advertising that stands out because it involves using unusual object and places as an advertising medium, and some advertisers take it to a whole new level. Certain ambients are so innovative that you'd think you were projected in the future. Also, it's not as expansive as it looks. Sure, it may require a lot of creativity, but once the idea is there the execution unfolds seamlessly. 

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9 Largest Outdoor Advertising Companies in The World

Posted by Nadia Coulibaly on August 20, 2019

Advertising is a very profitable industry, and a lot of entrepreneurs understood that early. It all started with basic prints, but now it has improved. It can be split into several categories, including TV, digital, radio, and Outdoor. Today, we will focus on outdoor advertising, especially the largest companies, which made it their primary business. Here is the list of the top 9 largest outdoor advertising companies by revenue, as ranked in 2018.

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How Much Does an Electronic Billboard Cost?

Posted by Nadia Coulibaly on August 19, 2019

Electronic billboards or, for its most common name, digital billboards haven't been around for long, but its popularity among advertisers is undeniable. With the multitude of advantages it has over static billboards, it's not surprising. However, electronic billboards are not just for advertising purposes. They can be used as signs to convey messages to the population, to make announcements, PSAs(public safety announcements), etc. Electronic billboard pricing depends on the size of the display. It also depends on whether you're renting or owning. Without further ado, let's dive into the real talk.

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What is interactive Outdoor Advertising?

Posted by Nadia Coulibaly on August 14, 2019

In the beginning, advertising was basic. It was about selling, letting people know about your product, how much it cost, and how to use it. Yes, it was that basic. But now, it has become more of an entertainment as advertisers work harder to deliver creative work. When it comes to outdoor advertising, creatives go all the way. By that, I mean they come up with the most surprising ideas and even go as far as to interact with the audience.

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How Digital OOH Advertising Has Changed The World

Posted by Nadia Coulibaly on August 8, 2019

Out-of-home advertising used to be very simple. It was all on paper, and if you wanted to go digital, you'd have to go on TV. The amount of money you'd spend for that was no joke, though. Honestly, it’s still not. However, now you have more choices when it comes to OOH advertising with the "birth" of digital out of home advertising. Sure, it has been around for a few years now, but it keeps evolving at a pace that traditional advertising can’t keep up with. It has revolutionized advertising for good, and it keeps doing so every day.

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Differences between Physical and Digital OOH Ads

Posted by Nadia Coulibaly on August 1, 2019

 

Out-of-home advertising or OOH has been around for a long time, and it got better over the years. It's the best way to make yourself noticed and make people talk about your product. So what is it? OOH can be defined as any visual advertising media you see when you step out of your house. It includes billboards, signs, street furniture you can find in transit areas and ads on vehicles. It comes in so many formats, but you can distinguish them in two main: physical and digital OOH. What's the difference between these two formats? Let's explore the world of OOH advertising to find out!

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