HaulerAds Moving Billboard Blog

When Truckside Advertising Becomes Ambient Advertising

Posted by Nadia Coulibaly on September 24, 2019

At this point, you should know that nothing is impossible in advertising. As long as creativity is involved, there is no limit. For example, an advertising campaign can include more than one medium, but have you seen one medium that can do both? By that, I mean truckside ads and ambient ads in one advertisement. I know what you're thinking. How is that possible? Well, let me remind you what ambient advertising is first.

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Why You Should Try Ambient OOH Advertising

Posted by Nadia Coulibaly on September 23, 2019

Yes, out-of-home advertising is great, but have you considered ambient? Chances are you did, but you may not know it yet. And for those who are still new to the concept, ambient advertising is a type of out-of-home advertising that involves using unusual objects and places to advertise a product or brand's new messaging. It's sometimes referred to as guerrilla marketing, although there are slight differences between the two.

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Future Opportunities for Truckside Advertising

Posted by Matty Alburger on September 19, 2019

Truckside advertising is fairly new to the booming market of outdoor advertising, and can best be described as branding a business or product on the sides and/or rear of commercial trucks, trailers, or cars. The advertised brand isn't typically affiliated with the vehicle itself, however the vehicle is rented out by a company to use its blank canvas as a means of advertising. The launch of truckside advertising is purposeful in that it adds quality to and raises brand awareness for companies looking to advertise in an OOH format. As with every advertising stunt, the truckside medium is meant to promote, infiltrate, and generate consumer buzz, leading to a capitalized outcome. There are plenty of ways that truckside advertising makes this happen for companies desiring a bit more space on the marketing map. This article will focus on new opportunities for truckside advertising, and will examine how mobile billboards offer unique selling points that zoom ahead of other mediums.

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Best Ambient Outdoor Advertisements

Posted by Nadia Coulibaly on September 18, 2019

Ambient is a form of outdoor advertising that stands out because it involves using unusual object and places as an advertising medium, and some advertisers take it to a whole new level. Certain ambients are so innovative that you'd think you were projected in the future. Also, it's not as expansive as it looks. Sure, it may require a lot of creativity, but once the idea is there the execution unfolds seamlessly. 

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How Businesses Benefit From Truckside Advertising

Posted by Matty Alburger on September 17, 2019

Truckside advertising has a plethora of advantages for businesses just starting out, or businesses with a well-known name brand attached. It's a unique OOH advertising method that aligns well with a commuter's daily travel time on the road. When you choose to advertise on the sides and/or rear of a moving vehicle, you're choosing to promote your business to a niche travelling audience of people. Because truckside advertising is so mobile, the opportunities for high reach and impression counts are among the most major selling point. This short article will outline just how businesses can grow from using truckside advertising in their marketing plan and why mobile billboards can directly lead to more sales.

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How Effective is OOH Advertising?

Posted by Matty Alburger on September 16, 2019

When planning and choosing an advertising outlet that best conveys a marketing message while connecting with the right target audience, it's important to understand which has the most effective outcome. According to Magna and Rapport's latest OOH report, OOH advertising is the only traditional medium that has been growing ad sales over the last ten years with the predicted risen revenue by 3%-4% per year within the next five years. By 2021, OOH advertising is expected to reach about $33 billion USD. It's obvious that clients and advertisers are putting their dollars into this medium, but why in fact are they doing this? What does OOH have to offer that other mediums lack? Why is OOH the answer to a lot of problems? This article will go into detail explaining the power of OOH advertising and how it has completely changed the game of advertising to valuable people, as well as seek to unlock the approaches out-of-home takes to better connect audiences.

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The Importance of 3D Billboards in OOH Advertising

Posted by Matty Alburger on September 4, 2019

Outdoor advertising is typically exciting, as it has the ability to gently interrupt people's day to day lives and make them think about a brand differently. Billboards are medium to large advertising formats that do exactly that, but 3D billboards have the power to transcend static and, sometimes even, digital billboards. Due to their dramatic visuals and pop-up book style techniques, 3D billboards are gaining more leverage in the world of outdoor advertising. Mediums such as bus shelters, vehicle wraps, and wallscapes also use 3D elements to enhance their advertising and create more memorable experiences with their targets. This post will detail the reasons why 3D billboards are so engaging, the types of mediums 3D billboards can be displayed on, how they can be used to market a new product, and how one 3D robotic billboard made it into the Guinness Book of World Records.

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How Guerrilla Marketing Adds to Outdoor Advertising

Posted by Matty Alburger on September 3, 2019

Outdoor advertising includes no shortage of awe-inspiring campaigns that bring consumers closer to a brand's vision and imagination. Executions such as transit advertising, wheatpaste posters, mobile billboards, wallscapes, and more provide audiences with clear messages depicting a user benefit or creative quality. Though these executions play a huge role in shaping the success of outdoor advertising, there is another marketing tactic that is sure to get consumers talking, sharing, and buying into. It's called guerrilla marketing, and it has to do with unconventional, real life approaches and installations that create more memorable experiences with a brand.

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How Out-of-Home Advertising Adds Value to Business

Posted by Matty Alburger on August 28, 2019

Businesses in the modern era know that marketing and advertising helps sustain their current clientele, as well as garner new prospects. After all, marketing and advertising really mean benefitting businesses in the most hands-on and thorough ways. Through careful planning, evaluation, and execution of brand awareness campaigns, rebrands, or product extensions, marketing and advertising come together to give a business all the more value. Value is a shared practice between client and advertiser; it must make sense for both of them to be on board for one another. And, speaking of board, out-of-home advertising tactics, such as billboard advertising, offers businesses a TON of unexpected value.

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How Outdoor Advertising is Affected by Programmatic Entering the Market

Posted by Matty Alburger on August 27, 2019

Outdoor advertising is undergoing a bit of a facelift, and it has to do with programmatic technology development entering its market. Innovation, effectiveness, and efficiency are just a few qualities that programmatic has to offer both advertisers and consumers receiving the messages. Digital out-of-home or DOOH is the type of outdoor advertising that is most impressionable and available for programmatic to enter its foundation because of the options and customizations that a digital form presents. When we discuss programmatic advertising, we are referring to the tech and data that is involved in planning, trading, and delivering an advertisement. We are not necessarily honing in on the advertising channel, but the process of creating a useful digital experience for everyone targeted. This article will look at the ways in which programmatic is actually helping the longstanding medium of OOH as well as shed light on the parts of the world that have already been active in using programmatic in outdoor spaces.

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