HaulerAds Moving Billboard Blog

Why Truck Advertising Works for your Brand

Posted by Nadia Coulibaly on June 20, 2019

Truck advertising is a type of mobile advertising. What is mobile advertising you asked? It's simply an out-of-home advertising that moves. Out-of-home advertising is initially a very good way of doing advertising if you want your message to reach as many people as possible. With thousands of people passing by your ad everyday, you are sure to make a great number of impressions. But what about the other way around? Your ad passing by people instead of them passing by your ad, meaning mobile advertising. Cool, eh?

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Comparing Truck side Advertising and Taxi Advertising

Posted by Ragi Ghabrial on June 19, 2019

These two methods of Out-of-Home (OOH) advertising are proven to help any company increase their sales through different types of brand awareness. Wether on a truck or car, there is a benefit to advertising through vehicles. Compared to static billboards, it will be sure to interact with more people, in a multitude of areas, which will greatly increase the types of demographics you will be reaching. Which will obviously help spread your brand to a larger audience.

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Tips for Outdoor Advertising in the Summer

Posted by Ragi Ghabrial on June 18, 2019

Sun's out, Gun's out? More like sun's out, outdoor advertising out.

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Fortune 500 Companies Doing Truck Side Advertising

Posted by Matty Alburger on June 17, 2019

This year, Fortune 500 companies represent two-thirds of the U.S., have a GDP of $13.7 trillion in revenues, $1.1 trillion in profits, $22.6 trillion in market value, and employ 28.7 million people internationally. Fortune 500 companies can be publicly held or privately held, where their revenues are publicly available for people to see. As of 2019, companies are ranked by total revenues for their respective fiscal years reported by their 10-K filings. Making the top 10 list of Fortune 500 companies this year included Walmart at #1, followed by Exxon Mobil, Apple, Berkshire Hathaway, Amazon.com, UnitedHealth Group, McKesson, CVS Health, AT&T, and AmerisourceBergen. Now, these are just the beginning of a long list of companies that have successfully secured their position on the Fortune 500 list.

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Best Truck Advertising Companies 2019

Posted by Ragi Ghabrial on June 13, 2019

Want to advertise? Tired of static billboards not reaching enough people? Boom. Look no further, mobile billboards are the new wave in advertising. Alright, generic sales pitch aside, advertising on the go comes with a lot of advantages that aren't possible through standard static billboards; digital or otherwise. Usually done using the sides of trucks, mobile advertising are seen by twice as many individuals when compared to their static billboard counterparts at an impressive 85%, reaching 90,000 to 150,000 impressions daily. Not to mention, they do it at a fraction of a price when directly compared to other mediums such as TV, newspapers, and radio. So it's not a bad idea to get a bit of a better understanding of the world that is mobile truck advertising.

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Are Digital Billboards Distracting Drivers?

Posted by Ragi Ghabrial on June 12, 2019

Digital Billboards have only been increasing in prominence the last few years. These billboards are glossy, bright, and eye catching. They are a great tool to advertise a product in a loud and creative manner. Not to mention they reach a lot of people. Worldwide ad spending on billboards reached $38 billion in 2018. Which is a 35% increase from 2010. As we shift more and more into a digital world we are seeing an exponential increase in advertising, including the controversial world of digital billboards. Digital billboards, as multi-faceted as they are, have one initiative over all else; to grab your attention. It is literally their job to distract you from what you are doing. And if what you are doing is driving, it could be quite dangerous.

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Comparing Truckside Advertising and Airport Advertising

Posted by Matty Alburger on June 11, 2019

Although two very different spaces and arrangements for advertising, both truckside and airport advertising infiltrate certain out-of-home sectors that draw the attention of many demographics of consumers. While truckside advertising takes place on the roads, seemingly confronting the gazes of drivers, passengers, and pedestrians with its larger-than-life visuals and messages, airport advertising plays it cool in terminals and waiting areas, giving off a valuable advertising moment. How do both work to alert consumers and drive future business? Stay tuned for answers. Whether you're about to jump into your car or board your next flight, be clear that advertising will have its way of coming along with you on the journey.

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Truckside Advertising and Brand Awareness

Posted by Nadia Coulibaly on June 10, 2019

The truth is, we all want to be unique, we want to be remembered for something -either small or big- because that is how we build a brand awareness. Google defines brand awareness as the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. However, building and maintaining it is not as easy as its definition makes it sound.

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Can OOH Advertising Be Sustainable?

Posted by Matty Alburger on June 10, 2019

Advertising is far and wide seen as a valuable and profitable marketing strategy that is used by business savvy people as well as creatives. One of the main concerns that stems from advertising, especially excessive advertising, is that it has the potential to contribute to an overflow of materials and further land pollution. We know advertising wears many hats and can take on different shapes and sizes but, particularly with tangible advertising ex. print or poster, questions could arise as to whether or not this method is wasteful and unsustainable. For the purpose of this post we're going to dissect why consumers prefer sustainable advertising through an informative Nielsen report, see how traditional outdoor advertising can turn into environmentally friendly creations, and explore some digital out-of-home advertising options that meet the criteria of sustainability.

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Are Digital Billboards Bad for the Environment?

Posted by Matty Alburger on June 6, 2019

The results are in! And they're mixed. Critics from different places have concluded opposing opinions on the environment impact of digital billboards, and we're going to consider both sides to avoid bias. However, let it be known that digital billboards are effective out-of-home executions worthy of existing in a marketing mix. Digital signage is objectively on the rise, as big name corporations like Amazon and Apple are using digital boards to communicate with onlooking consumers. If digital billboards were really and truly harmful to the environment, would huge conglomerates like these be willingly involved in that type of medium?

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