HaulerAds Moving Billboard Blog

How much does a billboard cost to rent?

Posted by Raman Tiwana on February 7, 2019

In the business world, the first step to success is making a commodity popular among consumers. Advertising is the best way to communicate with consumers. Advertising helps to inform consumers about the brands available in the market and the variety of products useful to them. Advertising is for everybody, as it can be targeted to many different demographics. It is done using various media types, with different techniques and methods most suited. Let us explore how billboard advertising can work and what the costs will be to make it work. 

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Los Angeles Billboard Advertising - Most Impactful Billboards in LA

Posted by Matty Alburger on February 6, 2019

 

Market Profile in LA:

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Comparing OOH Advertising and Radio Advertising

Posted by Gurdeep Sumal on February 5, 2019

What Does It All Mean? 

Advertising refers to the process of promoting your product or service to the marketplace. When it comes to driving successful sales, it is vital to make sure your product and its core benefits are known to your target audience(s). Where marketing involves the groundwork of branding and researching the needs of your target market, advertising is the process whereby you actually communicate with your target market.

Advertising campaigns can be communicated through numerous venues, billboards, OOH, television, radio, or online. Part of your marketing research will be identifying the most effective venues for your target audience. Here we discuss the power of radio and OOH advertising. 

Radio advertising:

Just like advertisers pay for the commercials you see on television during your favorite show, some advertisers also choose to focus their marketing dollars on radio advertising. That is, buying commercials, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.

There are some popular radio advertising:

        Live read: A format where you can hear commercials read in real-time online by a radio announcer, a type of            commercial also known as a live read.
        Sponsorship: Many radio stations implement sponsorships for certain types of radio segments, such as                    traffic, weather, or sports scores during the halftime of a big game.
        Produced spot: A produced spot can either be a straight read of your advertising message or a read that                  incorporates multiple voices, sound effects or a jingle.

For more information, this article by Grant Christian of Absolute Marketing Group outlines the basic elements, properties, rewards, and misconceptions about radio advertising today. 

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Changes in OOH Advertising in 2018

Posted by Eduardo Diaz on February 4, 2019

Projections for out-of-home (OOH) in 2018 are already coming out favourably. The digital transformation of outdoor advertising is enabling brands to run more personalized marketing campaigns to customers in the offline world. Increased technology, increased availability of analysis tools and an increased variety of media have provided advertisers with the greater precision and larger number of opportunities they need in the modern marketplace.

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How to start a billboard advertising business

Posted by Shruti Joseph on February 1, 2019

Billboard advertising companies purchase or rent small lots for billboards that are used to display ads for their customers. Other types of outdoor billboard advertising include truck advertising, public benches, vehicle wraps or advertising on buses. These businesses also buy billboards from other companies and resell the advertising space for a higher price. They perform a valuable community service by enabling property owners to earn income by leasing an unused portion of their land to provide advertising space for businesses.

                                                                                                 Billboards advertising

Billboard advertising business owners play an important role in increasing the visibility and success of businesses. Those who prefer to perform a wide variety of duties in a number of different work environments both indoor and outdoor, thrive exceptionally well in this business. Community-minded individuals are well-suited for meeting the challenge of matching the right location with the right advertiser at the right price.

How you can build a successful billboard advertising company?

  • Communication and interpersonal skills for building strong business relationships and negotiating leasing contracts and advertising prices
  • Accounting skills for budgeting, accounts receivable and accounts payable
  • Computer skills for maintaining a website with information about your services and locations. There are classes available for learning these skills.
  • Graphic design skills for creating customized billboard advertising for customers. These skills can be acquired through classes as well.
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How effective is outdoor advertising?

Posted by Shruti Joseph on January 31, 2019

 

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How are billboards useful for advertisement?

Posted by Eduardo Diaz on January 30, 2019

Businesses often look to find new ways to advertise and promote their products and services. Effective advertising methods vary among different types of businesses and industries, so there's not just one right way. Billboards aren’t still in use because of habit alone; they’re in use because they get results. 

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How are Marketing and Advertising different? fuzzy disciplines

Posted by Shruti Joseph on January 29, 2019
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How much do billboards cost per month?

Posted by Shruti Joseph on January 28, 2019

Billboard ads - and digital billboard ads - are on most of the hours of a day and are available at a low cost. To use billboard media means to produce more gross impressions than any other outdoor medium during a given period.

Currently, advertising on LCD billboards is the most popular outdoor advertising type among advertisers ready to reach the general public. Competitive billboard rental ad costs result in low cost-per-thousand figures because the costs for renting billboards is significantly reduced when compared to other media. According to many advertisers, the cost of a billboard rental yields great investment returns. Thus, many businesses and other organizations billboard-advertise in order to increase revenue or their exposure.

The construction of new locations, including new LED billboard advertisements, is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced. All types of advertisers recognize this value and therefore include this medium in their outdoor ad plan. Advertisers that use billboard media and engage in renting billboards typically calculate the rent-a-billboard cost by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).

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How much do LED Billboards cost?

Posted by Daniel Z on January 21, 2019

In today’s world everything is digital, when it comes to billboards, up until a few years ago they used to be just big vinyl wraps covering billboards. Today vinyl billboards still exist but are slowly starting to be replaced by Digital billboards. Specifically, there are more LED billboards popping up around cities and rural areas. Compared to vinyl or painted billboards there LED billboards are quite expensive but they are worth the price. You are able to put out more content on a digital billboard that a regular billboard, or even a mobile billboard. They are also easier to update and once setup the maintenance and up keep of these billboards is very minimal. The cost for these billboards will vary depending on the size and specific features you would want to have on your LED billboard. For example, your simplest billboard that is 2X8’ can cost around $4,500. You must also have a creative and eye-catching ad to be implemented with a LED billboard advertisement. Having a basic ad will not grab a lot of impressions. It has to be bright and vibrant but also convey the message easily so that the consumer who is looking at it for that 30 seconds or less is understanding what the advertiser is trying to say within the illustrated advertisement.

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