The secret to effective advertising is not only to make a great first impression, but to make a lasting first impression. This lasting first impression can come in the form of truck wraps- the large scale advertisements that cover the body of a truck or service vehicle. Vehicle wraps are a very memorable way to spread your business message to people on the road. Sales, service, and delivery vehicles are a powerful branding and marketing tool. Let's talk about the price of truck wraps and why fleet graphics are important in advertising.
About Truck Wraps
The most important thing to know about wrapping any type of vehicle is that prices will vary considerably. There is no “one size fits all” when it comes to the cost. Factors such as make and model of the vehicle, the individual or business that is installing the wrap, the type of finish of the wrap, the design, and whether you are getting a full or partial wrap will affect the total cost of the job.
There are a lot of differences in design, types of vehicles, material requirements, and complexity of installations, but the basic building blocks for a vehicle wrap are the same. Find out why you should watch out for wrap companies that provide an instant on-the-spot quote without asking questions about your specific vehicle or design plans. These types of businesses need to be closer examined.
In general, wrapping a larger vehicle, like a truck, will cost more than wrapping a car. Keep in mind that this is a loose guideline, and the actual cost will vary depending on different factors that affect price. This includes:
1. Size of Vehicle:
One of the biggest factors affecting the cost of wrapping is the size of your truck. Most wrap installation specialty shops charge by the vehicle’s square footage. In other words, a larger truck will cost more than a smaller one because there is more space to cover. Further, on top of the additional wrap needed, more labor will be required. When considering labor costs, always remember that wraps are very labor intensive.
2. Full Wrap vs. Partial Wrap:
A full wrap will obviously cost more than a partial wrap. A partial wrap will significantly cut down the cost. Typically, partial wraps cover 25% to 75% of a vehicle, so you can expect a partial wrap to cost at least 50% less than a full wrap. Full wrap coverage is not cheap, but it gives drivers at every vantage point a view of the advertisement.
The vehicle wrap design is one of the most essential parts of the process. We separately cost this step because complexity and factors influencing designs can vary significantly. Additionally, knowing the final design is necessary to determine the price of a particular wrap. After all, the design is what gets people looking and locked in. These are a few of the factors that influence the cost of the design:
- Single color wraps with cut vinyl accents or custom printed wraps
- Logos, information, and imagery that require careful design and planning to a particular vehicle
- A clearly articulated vision, goal, and requirement for finished vehicle wrap
- Client provided artwork
- Designing from scratch
Production costs involve the cost of the specific materials required for the wrap and the labor involved in printing, laminating, and cutting the vinyl. Just a warning, not all vinyl works depending on the make of the truck. Here are a few examples of production features:
- Specialty vs standard branded vehicle wrap materials
- Length of time the wrap is intended to stay on the vehicle (short term promotional materials vs long term graphics and wraps)
- Square footage of the area to be printed and/or installed
- Windows that need to be covered with perforated window film - set up, printing and lamination
Installation costs will vary by type of vehicle. For example, a small vehicle with complex curves like a PT Cruiser, Mini Cooper or Volkswagen Beetle can require significantly more time for installation than a large box truck or trailer with large flat surfaces. When estimating installation costs, it's best to look at these factors:
- Total square footage of the area to be wrapped
- The paint and surface conditions that the wrapping material will be applied to (estimates also take into account rivets, screws, corrugations, and accessories like door handles)
- The complexity of the compound curves to be wrapped (a flat surface is a much different application than the spoiler and bumper of a car)
- Windows that need to be covered with perforated window film
- Bumpers and side mirrors
- Complete color change wraps
Including the design, it's typical to see the fabrication and installation of full vehicle wraps for cars and vans be priced between $2,800 - $5,200 depending on the factors listed above.
On average, here’s what you can expect to pay for a professional truck wrap:
Cost for a full wrap on a truck: Between $2,800 and $6,600, including professional installation.
Cost for a partial wrap on a truck: Between $1,000 and $3,000, including professional installation.
Why Are Fleet Graphics Important?
Advertising is an important part of any company’s marketing strategy, and what better way to enhance that strategy than with fleet graphics. Whether you have one company vehicle, a full fleet with multiple vehicle styles, or anything in between, each vehicle can have thousands of impressions every day. Fleet graphics are the perfect way to turn a functional business necessity into a cost-effective promotional tool to increase your brand awareness. Let's examine some of the benefits of them.
Benefits of Fleet Graphs:
Impact -- The American Trucking Association found that 98% of consumers feel as though fleet graphics create a positive image for the company they represent, while 96% found fleet graphics to be more impactful than other forms of outdoor media.
Visibility -- Fleet graphics work in ways not only restricted to the road; they are visible 24/7. Parking fleet vehicles in higher visibility areas of your property is a great way to gain exposure around the clock.
Targeting -- Most fleet vehicles stay within a certain region of the country. Fleet graphics can be customized to appeal to the most important demographics within that region, and each region design can be different.
Longevity -- Advances in material and adhesive technology allow for a lot of flexibility in fleet wraps. Temporary adhesive allows for great removal if you want the wrap to last for a short period of time. A durable substrate or permanent adhesive should be used if you want the wrap to last for a long period of time.