Why Major Brands Use Truck Wraps ?

Posted by Raman Tiwana on March 4, 2019
Raman Tiwana

A vehicle with a wrap or graphics is a mobile ambassador of a brand promoting to the passersby, drivers, prospects, and customers encountered on the road. This is why the brand is the main character of a vehicle wrap. Brand name, color, mascot, tagline, and offerings, all these brand characteristics must prominently present on the vehicle wrap design.

Marketing, sales, and organization development, these are the three types of goals for vehicle advertisement. The vehicle wrap's design is the key to achieving these goals as it directly triggers and influences the viewers' behaviors to make the desired outcome happen. If the goal of the vehicle graphics is to raise brand awareness, the design should emphasize the logo, brand character and its offerings. When it comes to driving new customer traffic, the design should feature an incentive that attracts customer visit such as a cost leader product or promoted offer. The content and layout of the vehicle wrap should align with the goals it intend to achieve.

Image result for Mobile billboards

Having so many options in mobile advertisement "which vehicle one should choose to advertise their product?". According to many reports "truck wraps" are most popular source used by big brand for commercial purpose. "Why one  should choose Truck wraps?"

When you compare the cost of using a vehicle wrap to other forms of off-line advertising, you simply have to go the mobile route, especially when you look at the projections. For instance, let’s pretend you have $3,000 to spend. According to one leading graphics company, if you choose direct mail, you will reach approximately 3,000 addresses. In return, you will receive a response in the form of about 30 new customers. That is based on a worse-case scenario of a 1% return rate.

 Image result for Mobile billboards

Spend the same amount on home mailers and you will reach about 90,000 homes. Many people throw mailers away, so you will catch the interest of about 900 people. That does not mean all of them will buy your product or service either. If you spend $3,000 for a billboard ad, you will receive about 105,000 impressions and the same amount spent on radio advertising will return about 135,000 listeners in six weeks.Learn more.

However, put the same amount of money into a vehicle wrap and, according to experts in the industry, you’ll receive approximately 1.25 million impressions in just a year. Where do you think you should be spending your money? What’s more, if you spend $20,000, you will receive about 8.4 million impressions in the same span of time according to SignIndustry.com 

Cost Effective:- First of all truck wraps are very cost effective.  Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

According to UK government statistics, the average driver spends one month in every year behind the wheel and up to 3000 people will see your vehicle every day! The cost per 100 sightings of your vehicle can be as little as 4p. In comparison, direct mail is £1.94 and radio advertising is £1.21 per 100.  What’s more, our vehicle wraps last up to five years as opposed to a newspaper or radio advert, which is always short term. 

Attention grabbing:- Brightly colored, attractive vehicle wraps make your company vehicles stand out from all the other cars on the road. Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that peoples’ eyes naturally gravitate towards them.

Depending on how many trucks you own, how often they are on the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising. Many businesses gain more customers from their truck wraps than their websites.

Non- violent method:- Unlike radio ads or print ads that interrupt a person’s reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy striking vehicle wraps and don’t mind the advertising.

Get mobile:- Vehicle wraps travel into the view of potential customers instead of you waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless.

Local audience:- Vehicle wrap advertising is targeted because you are advertising to your local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.

Removability of vinyl:- Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.

When you compare the cost of using a vehicle wrap to other forms of off-line advertising, you simply have to go the mobile route, especially when you look at the projections. For instance, let’s pretend you have $3,000 to spend. According to one leading graphics company, if you choose direct mail, you will reach approximately 3,000 addresses. In return, you will receive a response in the form of about 30 new customers. That is based on a worse-case scenario of a 1% return rate.

 

Spend the same amount on home mailers and you will reach about 90,000 homes. Many people throw mailers away, so you will catch the interest of about 900 people. That does not mean all of them will buy your product or service either. If you spend $3,000 for a billboard ad, you will receive about 105,000 impressions and the same amount spent on radio advertising will return about 135,000 listeners in six weeks.

However, put the same amount of money into a vehicle wrap and, according to experts in the industry, you’ll receive approximately 1.25 million impressions in just a year. Where do you think you should be spending your money? What’s more, if you spend $20,000, you will receive about 8.4 million impressions in the same span of time according to SignIndustry.com

 

 

 

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